Visibility Score

The Visibility Score answers the simplest question: when AI answered your prompts, how often were you part of the answer?

It is calculated as the share of completed prompt runs in the period where your brand appeared at all, either as a citation or as a mention. If half of your runs surfaced your brand in some form, your Visibility Score is 50 percent.

Reading the delta

Each card shows the change versus the previous period of equal length. A rising score means AI assistants mention or cite you more often than before; a falling score is the first signal to check the Gaps area for the cause.

What it does not say

Visibility counts appearing, not how prominently or positively you appear. A brand named in passing counts the same as one cited first with a link. That is why the Visibility Score is best read together with Citation Share, Mention Share and Sentiment.