Share of Voice

Share of Voice (SOV) puts you next to everyone else your AI answers talk about. It is the share of citations and mentions in your tracked answers that belong to your brand, with the rest going to competitors and other brands the AI brought up.

A SOV of 35 percent means: of all brand appearances in your tracked answers, roughly a third were you.

Where you see it

• The Competitors area shows SOV per brand with the trend over time and a donut chart of the split
• SOV per platform reveals whether you lose ground only on specific assistants
• The daily SOV CSV export feeds your own reporting

How to act on it

A dominant competitor in SOV is a diagnosis target: run a citability audit on a prompt where they get cited and you do not, and the Gaps area will tell you what their pages do that yours does not. Head-to-head compares you directly with up to five chosen competitors.