Visibility heatmap

The heatmap is the fastest way to spot where visibility is missing. Rows are your topics, columns are the AI platforms, and each cell shows the average share in the selected window.

Reading the cells

Toggle at the top between two metrics:

1. Citation share: what fraction of citations in that topic and platform linked to your domain, for example twelve of forty
2. Mention share: how many of the responses in that cell mention your brand

Strong cells are dark, weak cells are light. The corners of the heatmap are your action list: important topics on invisible platforms.

The three empty-cell states

Cells are explicit about why they carry no signal:

1. No runs in this window: the topic did not run on that platform
2. No citations in this window: runs happened, but nothing was cited
3. For Google AI Overviews: the prompt ran, but Google showed no AI Overview, so there was nothing to be visible in

How to act on it

Pick a weak cell and follow the trail: open the topic, look at the gap diagnosis for its prompts, and run a citability audit on a prompt where a competitor gets cited instead of you. The heatmap tells you where to look; the Gaps area tells you what to fix.