Head-to-head

Head-to-head answers the question clients actually ask: how do we stack up against these specific names?

Setting it up

Pick up to five competitors from the discovered set. The comparison then charts your visibility and share of voice against each of them over the selected window, so a rising rival or a fading one is visible at a glance.

Reading the comparison

1. Crossing lines mark a change of leadership in your prompt set: find out which prompts flipped by checking the prompts rollup for the same period
2. A competitor consistently above you on every platform is a content problem; above you only on one platform is often a platform-specific gap
3. Your own line is the reference: improvements in your visibility that do not move SOV mean the whole market got more visible, not just you

From comparison to action

The most useful next step after spotting a gap is the citability audit on a prompt where the competitor is cited and you are not: it compares their winning page against yours and returns concrete fixes.