Alert rules

Alert rules decide what deserves your attention. They live per brand in the Alerts area, run automatically after every tracking run, and each has its own threshold.

The rules

1. Visibility drop: fires when a topic's visibility falls by more than the threshold, measured in points against the previous period. A threshold of ten means a fall from 62 to 48 alerts you; small fluctuations stay quiet.
2. New competitor: fires when a domain enters the top five cited competitors for a topic. This one has no threshold; it is a watchtower for new entrants.
3. Sentiment turned negative: fires when the negative share of mentions crosses the threshold percentage for a topic.
4. Citation loss: fires when a source that cited your domain in the prior week stops doing so, while other platforms still cite you. The comparison is week over week, so one-time gaps do not fire.
5. Name confusion: fires when AI answers cite new same-name companies that are not you.

Tuning thresholds

Start with the defaults and adjust to your noise tolerance:

1. Stable markets: raise the visibility-drop threshold so only real movements alert
2. Volatile markets: lower it, because early warnings pay off more
3. Citation-loss sensitivity depends on how concentrated your citations are: if one source dominates, losing it is a five-alarm event, and the default weekly comparison catches exactly that

Rules can be toggled off individually; disabled rules stop evaluating until re-enabled.