Prompts

Prompts are the exact questions sent to the AI platforms. They are tracked as written, and wording changes answers, so treat prompt selection as the most important editorial decision in your tracking setup.

Adding prompts

On the topic page, open Add prompts and paste one prompt per line, for example:

what is the best seo tool?
best ai visibility tracker?

Each prompt lands in the topic's prompt list where you can pause it with the Active toggle or delete it with its results. The prompt text itself cannot be edited, because new wording would produce different answers under the old history: to track a better wording, add it as a new prompt and pause the old one, which keeps its results. Plan limits cap prompts per topic: 10 on Free, 20 on Starter, 30 on Pro, 50 on Agency.

Prompt suggestions

The Suggest prompts dialog generates prompt ideas in up to four tabs: Search data, Brand, Your market, and Problem / intent. Each tab shows how many suggestions it holds, and tabs without suggestions are hidden. The dialog opens on Search data when there is any, otherwise on the first tab with suggestions.

Nothing is selected when the dialog opens. Tick the suggestions you want in any tab: your selection is kept when you switch tabs, and the add button counts everything you selected across all tabs, for example "Add 5 prompts". Select all in a tab picks its suggestions until your free prompt slots are used up. The dialog shows how many prompt slots are left, and if your set already covers the topic well it tells you instead of generating filler.

From your search data

On Pro and Agency plans with a Google Search Console property or a Bing Webmaster Tools site mapped to the brand, the dialog shows a fourth tab first: Search data. It is built from the queries your site already gets search impressions for, so these prompts are grounded in real demand.

• Which source: Google when a Search Console property is mapped and synced, otherwise Bing. The two are never mixed in one list.
• Which queries: up to 40 queries with the most impressions that no active prompt of the topic covers yet. Branded queries and place-name-only queries are left out, and so are queries detected in another language than the topic's.
• Rewritten, not copied: each query becomes the natural question a person would ask an AI assistant, keeping its intent, for example a price, an insurance or "English-speaking". Locality is phrased as "near me" (in German "in meiner Nähe").
• No city in the text: these prompts never name a city or region. The topic's city is applied when the prompt runs, so the same prompt measures the right place.
• Source line: under each suggestion you see the search query it came from, its impressions and, when the source reports one, its average position, for example: Search query "english speaking dentist cologne" · 1,380 impressions · pos 4.1.
• Window: the line at the top of the tab names the source and its range, for example "Google Search Console, 28 days ending Sep 27, 2026" or "Bing Webmaster Tools, Jan 30, 2026 to Sep 24, 2026".

Queries the generator considers unrelated to the topic are skipped, so the tab can be shorter than the list of open queries. The Search tab in the Gaps area shows the full list.

Copilot grounding queries

When you have uploaded a Bing AI Performance export for the brand (Settings, Integrations), the generator also reads its grounding queries: the searches Microsoft Copilot ran before it cited your site. They come as a separate list next to the search queries above and are never ranked against them, because they carry citations instead of impressions. The same filters apply (not tracked yet, not branded, not a place name only, the topic's language), and up to 20 queries with the most citations are used. This works with or without a connected Search Console property or Bing site.

A suggestion made from a grounding query shows its source line, for example: Copilot grounding query: "Zahnarzt Köln neue Patienten" · cited 5× · share 12.8%, and the tab names the export's range, for example "Copilot export, Apr 5, 2026 to Oct 2, 2026".

Rewriting chosen queries

You can also choose the queries yourself. On the Search tab in the Gaps area, select rows under "Demand you don't track" and use Rewrite as question. The same dialog opens for the topic you picked, with only the Search data tab: one question per selected query, written with the same rules (intent kept, "near me", no city). Up to 20 queries go into one rewrite. The rewrite uses the source you are looking at on the Search tab, Google or Bing, and only accepts queries from that source's latest sync. Rows selected on the "Copilot cites you for" card are rewritten from the latest Copilot upload instead. The usual filters for language, branded queries and coverage do not apply, because you picked the queries. A query that is only a place name is still skipped. A rewrite uses one generation like any other suggestion run; rewriting the same selection again within a week is shown from cache, as long as the topic's prompts and the synced data have not changed. To keep a query word for word instead, use Add as typed on the Search tab.

Suggestions use monthly generations that depend on the plan: 10 on Free, 20 on Starter, 50 on Pro, 150 on Agency. Recently generated suggestions are shown from cache without consuming a new generation.

Intent

Every prompt has an intent: Brand, Definition, Best-of, Comparison, How-to or Fact. You can set it manually, or leave it unset and it will be classified automatically after the first runs. The intent drives the answer-shape check in citability audits and the grouping in the visibility funnel.

Target page

Each prompt can pin a target page: the exact URL on your site that citability audits should analyze for this prompt. Leave it empty and SEOAI auto-detects a page via Google. Pinning matters when your site has several pages that could match the prompt; the audit is only as precise as the page it examines.