Gaps overview

Tracking tells you that you are invisible somewhere. The Gaps area tells you why, and what to do about it. It is organized into five sections, available on Pro and Agency plans:

1. Overview: the situation at a glance
2. Gap diagnosis: the list of prompts with a gap, filtered by gap class, next to the citability audit of the prompt you pick
3. Citations and sources: who gets cited, via which pages, how durable the citations are, your external footprint and the local presence gap
4. Fan-out: coverage per topic and the sub-queries you are missing, with a link to the full list on the Query Fan-out page
5. Search: your Google Search Console or Bing Webmaster Tools demand next to your AI visibility

The tiles

The overview opens with five numbers: open gaps in the selected period, audits used this month, uncovered fan-out queries, the average lifespan of your own citations, and Demand you don't track. Each tile opens its section. Free and Starter see the open gaps and the uncovered fan-out queries.

Demand you don't track counts the search queries the Search tab lists under that name: queries your site ranks for in the top 20 with at least 20 impressions that none of your tracked prompts covers. The number comes from one source, Google Search Console when it is mapped and synced, otherwise Bing Webmaster Tools, and the tile names that source's window under the number. The tile opens the Search tab on the same source, so the list there matches the number. Without a mapped property or site the tile shows a dash and Connect Search Console, and opens Integrations; while the first sync is still pending it shows a dash and Waiting for the first sync.

Recommendations

Below the tiles, generated recommendations prioritize your next moves based on the last 30 days across all topics. They regenerate when data changes.

Needs-work topics

At the bottom of the overview, the needs-work list ranks your topics from weakest to strongest visibility, each with the domains beating you in it. It is available on every plan.

On Pro and Agency, with search data connected, each topic also shows its search demand, for example "2,360 impressions from searches this topic's prompts cover · 265 impressions from German searches no prompt covers". The first number adds up the impressions of every search query at least one of the topic's active prompts covers, each query once. The second adds up the queries from Demand you don't track in the topic's language; topics in the same language therefore show the same second number. Both come from the same single source as the Demand you don't track tile, and the line above the list names its window.

Where the quick-win lists live

Three more lists are actionable today, each in the section it belongs to:

1. Not visible anywhere: prompts that ran at least twice without a single appearance of your brand on any platform. It is a filter on the gap list in Gap diagnosis.
2. Blind sources: platforms where you are invisible while competitors show up, in Citations and sources.
3. The citation hit-list: the domains cited instead of you, also in Citations and sources.

Together with the needs-work topics, these lists are your editorial backlog: each entry is a prompt, platform or topic with a concrete owner of the visibility you are missing.

The period and topic filter at the top of the page scopes every card in the Gaps area, including these lists, the local presence gap and the external footprint. Pick a topic to see who wins that topic specifically.