Competitor Share of Voice

Share of Voice in the Competitors area splits every brand appearance in your tracked answers into slices: your brand, each competitor, and everyone else. It is the single most quoted number in client reporting, because it compresses the whole competitive situation into one percentage.

The table

Each row is a competitor with:

1. Their SOV share and the delta versus the previous period
2. The trend over the selected window
3. How they are typically cited, including via which of your prompt topics

Your own brand sits at the top of the table as the reference point.

The donut

The donut chart visualizes the same split, with your slice, competitor slices, and an Other group for appearances beyond the tracked set.

When your SOV moves

A shift usually has a specific cause: a competitor shipped content that AIs picked up, your citations churned while theirs held, or a platform changed behavior. The Gaps area connects the movement to concrete prompts and pages.

Exports

Two CSV exports support your reporting: the competitors table and the daily SOV series for charting the timeline yourself.