Gap diagnosis

The gap diagnosis lists every prompt where visibility is weak and explains the shape of the problem. Well-cited prompts do not appear here.

The three gap classes

1. Absent: no AI answer for this prompt cited or mentioned you at all
2. Mentioned, not cited: answers name your brand but never link your site
3. Inconsistently cited: the prompt ran at least three times and you were cited in a third of the runs or fewer

Each class points to a different fix. Absent prompts usually need content that does not exist yet, or better retrieval. Mentioned-not-cited prompts usually need citability work: pages that are worth linking. Inconsistently cited prompts need anchor content that makes the citation stick.

From class to audit

Each diagnosed prompt offers a one-click audit against the competitor that wins it. The audit compares your page with the winning page and returns the exact reasons, which turn the gap class into a task list.

The audit result classes

When the audit examines an absent prompt, it can distinguish deeper causes:

1. No content: you have no page on this topic at all
2. Not retrieved: you have content, but the AI never sees it, typically a retrieval or indexing problem
3. Retrieved, not cited: the AI sees your page but prefers others, typically a content quality or authority gap